OK Go Bid Adieu To EMI

Man, what is up at EMI?

As if things weren’t dysfunctional enough (via The Hollywood Reporter), EMI has lost one of their more popular bands in OK Go, initially made famous by their D.I.Y. viral “treadmill video”.

Via LA Weekly:

Call ’em OK Go For Dolo. The formerly Chicago-based band, now relocated to Los Angeles, who rose to fame on the strength of its superb, Gondry-esque DIY music videos has just announced that it’s splitting from EMI. OK Go has founded its own label, Paracadutes. Fittingly, that’s Italian for “parachutes.”

The group’s new venture will handle its promotion and distribution, and according to a press release, OK Go has “always controlled [its] publishing, merchandise, touring, and all other non-recording rights.”


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