You Can Take It With You

The other day, I started thinking back to when Sony came out with the Walkman and remembered how utterly cool a concept it was to be able to take your music with you wherever you went. No longer was your music collection relegated to your bedroom, living room or wherever you happened to have a stereo set up, nor was that true of your automobiles. As long as you had fresh batteries, and a functional way to carry multiple cassette tapes, you could listen to your favorite KISS record literally in the middle of nowhere, miles and miles away from the nearest source of electricity. I can remember thinking how technologically “advanced” we had become as a society.

Since the humble beginnings of the Walkman, society has taken very quickly to the idea of being able to take our music with us wherever we happened to be. No longer was our music collection relegated to our just our bedrooms, living rooms or our just our automobiles. We could take our favorite band with us wherever we chose to go. All that was needed was a functional cassette carrier, a good supply of batteries and of course, several of our favorite store-bought or mixtape cassettes. Of course with so much to carry, the ‘fannypack’ was indispensible to have, and I never understood why someone didn’t come up with a marketing idea marrying the two. Clearly it would have been a match made in heaven.

But that was the seventies. Fast-forward to 2010 and you can’t walk into a department store, electronic store or a mall without seeing a display of portable .mp3 devices and from Apple’s iPod to the Microsoft Zune, there is an .mp3 player for just about every budget. A smaller company in the portable player game is SanDisk, who recently enlisted Aerosmith guitarist Joe Perry as a pitchman for their slotRadio television ad campaign in support for the Grammy Foundation. I’ve used SanDisk’s players and they’re just as good as the higher priced models and in my opinion, should be taken seriously when deciding to purchase an .mp3 player.

With the advent of the digital age and the WorldWideWeb the way we listen to and purchase music changed almost overnight and for the better, proving that you can, indeed, take it with you.


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